My own President Obama is this week off making his pitch for why Chicago should host the Olympic Games. Correction. Oops. I need to read the news. Chicago was eliminated first. But look out – our friends at Antipop (slogan: “antipop music for a pop music”) are using a different tool in their arsenal: music.
Watch the video for some fun gear spotting, plus one vintage arcade cabinet. I could point out stuff I see, but that’d spoil the fun. Shout out in comments.
There’s definitely a commercial gloss on this, but it’s nicely executed, and felt so absurdly Olympic to me that I actually couldn’t help but smile listening. (In fairness, either Chicago or Madrid ought to be able to do better than New York did with 2012; I recall dignitaries in traffic while rowers paced the polluter waters of Flushing Meadows. Yipes.)
Here you go, probably the most commercial music we’ll ever run on CDM:
Makes me want to, like, train or something.
Updated: From comments, I like these alternative suggestions by safd in place of “anti” pop:
superpop, poppypop, hippop, popcore, purelypop, universapop
Popcore is something I need to work on. It was worth posting this for that word alone.
Background: “Antipop is the Antonio Escobar music production personal studio, one of the most awarded Spanish producer and composer.” [sic]
Update: Superpop or antipop, the song alone couldn’t melt the hearts of the Olympic Committee. Congrats to – Rio!
seems pretty pop to me… superpop, poppypop, hippop, popcore, purelypop, universapop – these seem more appropriate.
am i missing something?
Well, yes, they went hyperpop for the Olympics. Some of his other stuff sounds different. I am fairly certain "anti" normally means the same thing in Spanish as it does in Latin. 😉
nice studio, i've seen very well equipped facilities in both Madrid and Barcelona. Usually Spanish musicians have many more resources than places like Berlin, but lack a little bit creativity…
Damn, I was excited for a sec thinking that Antipop Consortium got back together for an Olympics track… 😛
<cite>Usually Spanish musicians have many more resources than places like Berlin</cite>
what? I think it's quite the opposite
<cite>but lack a little bit creativity…</cite>
err… what?
Tks but Olympics 2016 will be in Rio. Come over to party with us.
Party in Rio – heck, yes.
Hey, I thought these were all great cities. I don't know why there's been so much hating.
its like something that U2 excreted
but in a good way
Hi all!
Just a note about the antipop name and my work. Antipop in Spanish is the popkiller thing to avoid pops recordings vocals. About my work, I became well known in Spanish ads industry for making good popular songs in non popular ways or styles (you should think what's popular music is in a Spanish context, what it's sad). There is a Showreel and an Award section in my site (antipop.es) where you can check it if you want.
Anyway, I can't do what I want all time. I'm more in the indie and electronic scene, but I make music for my clients' tastes and (olympics) needs and it's what pays the bills 🙂
(and the Ableton Live updates) 😉
wait, why is this on CDM again?
I especially like the little clock on top of the mbox mini.
@Adrian Anders
dude, anti pop consortium got back together, though not for an olympia song. Their new record is out on ninja tune and it´s a masterpiece!
@gbsr: Because Peter wanted to put it on here. Plus, you know, it's music recorded and produced digitally.
As Antonio has explained an "antipop" is a pop shield in Spanish, rather than being "negative or against pop (music)".
@antipop: ¡Qué tal, compi! Estoy en exactamente la misma posición que tú, en Granada – tienes que pagar las facturas. ¡A veces, me llamo "Un puto de musica"!
Congratulations Antonio!