Wooster Collective said it: Every Once In A While, Brands Get It Right (This Is One Of Those Times)
An inventive, tight use of projection mapping. There’s so much going on, it’s like watching a happy version of Fear and Loathing in Las Vegas:
Puma Lift. from CCW – Lab on Vimeo.
Ok, so it’s nothing at all like Fear and Loathing, but NY/AU agency Droga5 have done a killer job, taking projection mapping out of rectangular boxes and high contrast lines.
via decollage.tv, Wooster, lecollagiste, and plenty of other cool kids.
Hey Jaymis this is a really cool commercial and very well done. But I think it is also worthwhile mentioning this amazing piece by Michael Naimark from the early 80s! 😉
http://www.naimark.net/projects/displacements.htm…
nice use of proyection mapping.
thanks !!!