The video for C-Mon & Kypski‘s “More is Less” is currently being created from the tastiest of building blocks. The piece is crowdsourced, designed in a way which is eminently viral, gets fans involved, and yet doesn’t really cost the filmmakers much, beyond the back-end programming required to make it all happen.
Of course, the back-end requirements for the piece are not insubstantial, but the execution is flawless: A flash application chooses a frame for you, and cross-fades it with your webcam input so you can get your pose matched up correctly. The capture has a countdown, and allows you to re-shoot your frame if you didn’t get it right the first time.
When you’re done, the system allows you to link to your frame (post yours in comments, here’s mine), so the sharing is more personal.
A cynical capitalization on viral culture? Perhaps, but an impeccably produced one.
One Frame Of Fame, directed by Roel Wouters & Jonathan Puckey, with tech by Martijn Pannevis.
[…] One Frame Of Fame shows us how a band can use viral culture and crowdsourcing to grab some publicity and make a couple of thousand people “stars” of a music video. But what could you achieve if you already have a surfeit of fans? For a couple of years, Trent Reznor and the Nine Inch Nails’ crew have been exploring new ways of releasing music and interacting with fans: Getting them to create visuals for their Ghosts release, having art director Rob Sheridan shoot video on stage with his DSLR, creating innovative, interactive concert visuals, and sharing insights on how less established artists can use technology to support their careers. The next level of the band’s relationship with their fans was revealed recently, with the release of Another Version Of The Truth: The Gift, a fan-edited, 2 hour long concert video produced from footage released by the NIN team. Like most of Nine Inch Nails’ work, this really is next-level stuff. Even if you’re not a fan, the Lights In The Sky setup is required viewing for visualists. […]
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